Digital
marketing is the new form of marketing where brands reach their target
audience, communicate and engage with them through the electronic media on devices such as personal
computers, laptops, smart phones, tablets. In the present era of digitized
world, digital marketing concept applies to a wide variety of mediums resulting
from the latest technological advancements and includes websites, emails, apps
and social networks. Social media marketing has become an inevitable part of
digital marketing. Many organizations use a combination of traditional as well
as digital marketing options as part of their marketing strategy.
When
compared to the traditional marketing techniques, their digital counterparts
have the upper hand for the following reasons.
- Leveled Playing Field– Any business can compete with its competitor regardless of its size if they have a solid digital marketing strateg
- Reduced Cost – The investment for digital marketing when compared with the traditional marketing methods is very less and the reach of digital marketing is very high.
It
was in the period of 2000 - 2010 that digital marketing became sophisticated
and started to be an effective tool to create relationship with the customer. During
this period, understanding the importance of digital marketing, a number of
Digital marketing agencies sprung up in the advanced markets with high internet
penetration. Dubai being one of the most important business hubs in the world, most
of these agencies started concentrated in this region.
A
Digital marketing agency in Dubai extends its services in the two main areas of
SEO and Social Media. These agencies are experts and specialised in the field
of search engine optimization, content development, blog set up and publishing meeting
the customer needs. Their speciality extends into link building and online PR.
Another area of expertise for the digital agency, Dubai is in the field of Digital
Advertising. The digital marketing agencies are experts in SEM (Search Engine
Marketing), Paid search, PPC, Display ad re-marketing and even call tracking.
They have their expert hands in the field of video production and marketing,
web designing, web development and hosting, mobile text and SMS marketing.
Some
of the recent development with the Digital marketing
agency Dubai is that more focus has been given to segmentation with in
digital marketing for the purpose of targeting specific areas in both business
to business and business to customer sectors. Another recent development is influence
marketing where Important or key nodes are identified within the related groups
who are identified as influencers. This has become an important means of digital
targeting. The influencers are reached through paid
advertising such as FaceBook or Google Adsense campaigns or through semi
sophisticated SCRM software like the Microsoft Dynamic or the Salesforce CRM.
The
agencies like the digital agency
Dubai are full service online marketing firms that assure profitable
revenue for its customers across multiple digital touch points. They have clear
and proven track record working at various business sectors like the
manufacturing, technology, education, healthcare and financial services.
