Using
social media to broadcast a few company updates or promotion posts through tweets
and some Facebook posts will not help a business gain and retain an engaged
community of followers. These tactics are not "social", in fact, this
is a form of outbound communication from an organization to people who are fans
on their social media streams. Listening along with passing the message is
very important and it is a smart idea to let the efficient and proficient
social media agency do the needful their way.
In
order to deliver significant value to all the fans of a community the brand
needs to first understand the audience. Who is a brands audience? In which
social media channels are they present? What kind of content do they like to
see? The type of strategy to follow to
have the best impact depends on the answers to these questions.
Only
a good digital marketing agency UAE can offer the right kind of strategy to
catapult your brand to another level on social media. Beware however to not go
for agencies that simply claim they are ‘social media experts’ but don’t have
the expertise or the experience to offer solutions for your businesses unique
deals. A good social
media agency will study your business, find its problems, assess the
possibilities and then devise a strategy for you.
A
proper Digital
marketing agency UAE are well qualified and well equipped to handle all
your social media activities including brand activations and campaigns both
focused on online and offline.
Agencies
specialized in Social Media have brought results to business owners like never
before. In a February 2011 report of Altimeter Group it was disclosed that 59%
of the companies use boutique of social media agencies as compared to 35% that still
use conventional agencies in their social business activities. Meanwhile, it
was discovered through a 2011 Ad agency report that 60% of digital services
revenue actually came from the digital-specialty agencies.