Marketing
is equally important as maintaining the quality of service offered by a
company. However, just posting some tweets and some Facebook links to another
business's website content will surely not catapult any business to million
followers or their likes that can be controlled or leveraged. Even the business
content might not have the assurance of being viewed. These tactics are not
"social", in fact, this too is advertising – a form of one way communication
right from an organization to the consumers. Listening along with passing the
message is very important and it is a smart idea to let the efficient and proficient
social media agency do the needful
their way.
In
order to deliver significant value to all the consumers, one needs to make
repeated and thorough researches of the products. What exactly is being
sold? To whom are the products being
sold? Which is the target market? The type of advertising which would have the
best impact depends on the answers to these questions. What is being advertised
and in which area is the activity being done, is very important. That includes
the hoardings, the online advertisements, the offline promotions, the posters,
the messages, etc. For instance, any of the digital marketing agency UAE
specialists cannot and will never install the hoarding of an LCD television in
a slum area. The purpose will never be served that way. It is always advisable
to remember the 4 P's of marketing, which are: Produce, Price, Place and
Promotion.
With
the propagation of the so-called ‘social media experts’ nearly outnumbering the
number of phone users, the marketing world is beginning to worry if it is wise
for any business to actually use a social media
agency. Many
claim that some of these social media agencies are taking wrong advantage of
the business owners who basically don't know any better about this medium.
Pretense is all that these fraud agencies have, along with the tools and tactics,
but have little to no approach to fulfill business goals. Digital
marketing agency UAE
specialists are known to be well qualified and well
equipped. But if people, who have less or no idea about the new agencies, want
the help of marketing and media, they should stick to the conventional
advertising methodologies and survey about associated media agencies in the
meanwhile.
Agencies
specialized in Social Media have brought results to business owners like never
before. In a February 2011 report of Altimeter Group it was disclosed that 59%
of the companies use boutique of social media agencies as compared to 35% that still
use conventional agencies in their social business activities. Meanwhile, it
was discovered through a 2011 Ad agency report that 60% of digital services
revenue actually came from the digital-specialty agencies.
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